Constant Contact Review:

Constant Contact is an email marketing solution that aims to help businesses create and maintain strong relationships with their customers. It is a full-featured platform that offers a range of tools and features to help businesses of all sizes create and manage email campaigns, automate workflows, and track results. In this article, we will review Constant Contact and provide an overview of its features, ease of use, pricing, customer support, and more.

Constant Contact is designed to be easy to use, even for those who have no experience with email marketing. The platform offers a drag-and-drop editor that allows users to create professional-looking emails quickly and easily. It also offers a range of customizable templates, so users can choose a design that best fits their brand. Additionally, Constant Contact provides a range of automation tools that allow users to set up targeted campaigns based on customer behavior, such as abandoned cart reminders or welcome series.

Overall, Constant Contact is a popular email marketing solution that offers a range of features and tools to help businesses of all sizes create and manage effective email campaigns. In the following sections, we will provide a more detailed overview of the platform's features, ease of use, pricing, customer support, and more.

Key Takeaways

Constant Contact is an email marketing solution that offers a range of features and tools to help businesses create and manage effective email campaigns.
The platform provides an easy-to-use drag-and-drop editor, customizable templates, and automation tools to help users create professional-looking emails quickly and easily.
Constant Contact offers a range of pricing plans to fit different business needs and budgets, and provides customer support through phone, email, and live chat.

Overview of Constant Contact

Constant Contact is an email marketing and online survey platform that was founded in 1995. The company is headquartered in Waltham, Massachusetts, and serves over 650,000 customers worldwide. Constant Contact is known for its user-friendly interface, extensive list of features, and excellent customer support.

Company History

Constant Contact was founded in 1995 by Randy Parker and Ron Cates. Originally, the company provided online surveys and email marketing services to small businesses. In 2005, the company went public and was later acquired by Endurance International Group in 2015. Since then, Constant Contact has continued to grow and expand its services, offering a range of marketing tools to help businesses of all sizes succeed online.

Service Offerings

Constant Contact offers a variety of marketing tools to help businesses connect with their customers and grow their online presence. Some of the key services offered by Constant Contact include:

Email Marketing: Constant Contact's email marketing platform allows businesses to create and send professional-looking emails to their subscribers. The platform includes a drag-and-drop email editor, customizable templates, and advanced reporting and analytics.
Social Media Marketing: Constant Contact's social media marketing tools allow businesses to create and schedule posts for Facebook, Instagram, and Twitter. The platform also includes a social media ad builder, allowing businesses to create and run targeted ads on social media.
Online Surveys: Constant Contact's online survey platform allows businesses to create and send surveys to their customers. The platform includes customizable templates, advanced reporting and analytics, and the ability to integrate survey results with other marketing tools.
Event Marketing: Constant Contact's event marketing tools allow businesses to create and promote events, sell tickets, and track registrations. The platform includes customizable event templates, email invitations, and social media promotion tools.

Overall, Constant Contact is an excellent choice for businesses looking for a comprehensive email marketing and online survey platform. With its user-friendly interface, extensive list of features, and excellent customer support, Constant Contact is a great option for businesses of all sizes.

Ease of Use

Constant Contact is a user-friendly email marketing software that is easy to use for both beginners and experienced users. The software has a simple and intuitive interface that allows users to navigate through the platform with ease.

User Interface

The user interface of Constant Contact is well-designed and easy to use. The platform has a clean and organized layout, which makes it easy for users to find the features they need. The dashboard displays the essential information such as the number of subscribers, recent campaigns, and the overall performance of the campaigns.

The navigation menu is located on the left side of the screen, and it provides easy access to all the features of the platform. The main sections of the platform are Campaigns, Contacts, Reports, and Library. Users can easily create new campaigns, manage their contacts, view reports, and access their library of templates and images.

Template Design

Constant Contact offers a wide range of templates that are easy to customize. The templates are organized into various categories such as newsletters, promotions, events, and more. Users can choose a template that best suits their needs and customize it according to their preferences.

The platform also offers a drag-and-drop editor that allows users to create custom templates from scratch. The editor is easy to use, and it provides a wide range of customization options such as changing the background color, adding images, and editing text.

Overall, Constant Contact is an easy-to-use email marketing software that provides users with a user-friendly interface and a wide range of templates to choose from.

Features

Constant Contact is an email marketing software that offers a variety of features to help businesses create effective email campaigns. Here are some of the key features that Constant Contact provides:

Email Campaigns

Constant Contact offers a user-friendly email editor that allows users to create professional-looking emails without any coding experience. Users can choose from a variety of pre-designed templates or start from scratch. The software also enables users to add images, videos, and social media links to their emails.

Contact Management

Constant Contact provides a contact management system that allows users to organize their email lists and keep track of their subscribers. Users can easily add new subscribers, segment their email lists, and remove inactive subscribers. The software also integrates with popular CRM platforms like Salesforce and Shopify.

Automation Tools

Constant Contact provides automation tools that allow users to create automated email campaigns based on subscriber behavior. Users can set up welcome emails, abandoned cart emails, and other triggered emails that are sent automatically based on specific actions taken by subscribers.

Reporting and Analytics

Constant Contact provides detailed reporting and analytics tools that allow users to track the performance of their email campaigns. Users can see open rates, click-through rates, and other important metrics. The software also provides A/B testing tools that allow users to test different email designs and subject lines to see which ones perform best.

Overall, Constant Contact is a reliable email marketing software that provides a variety of features to help businesses create effective email campaigns. Whether you're a small business owner or a marketing professional, Constant Contact can help you reach your email marketing goals.

Integration and Compatibility

Constant Contact offers a number of third-party integrations and mobile app availability that can help users streamline their marketing efforts.

Third-Party Integrations

Constant Contact offers over 500 integrations with various tools and platforms, including e-commerce, social media, and CRM platforms. Some of the popular integrations include Shopify, Salesforce, and Facebook. These integrations can help users automate their marketing tasks and improve their overall marketing efficiency.

In addition to these integrations, Constant Contact also offers an open API, which allows developers to create custom integrations and applications. This can be particularly useful for businesses with unique marketing needs or those that use niche platforms that are not currently supported by Constant Contact.

Mobile App Availability

Constant Contact offers a mobile app for both iOS and Android devices, which allows users to manage their email campaigns, contacts, and other marketing tasks on-the-go. The app is free to download and use, and offers many of the same features as the desktop version of Constant Contact.

Some of the key features of the mobile app include the ability to create and send emails, manage contact lists, view campaign reports, and access support and resources. The app also offers push notifications, which can help users stay up-to-date on their marketing campaigns and respond quickly to any issues or opportunities.

Overall, Constant Contact's third-party integrations and mobile app availability make it a versatile and convenient marketing solution for businesses of all sizes.

Customer Support

Constant Contact offers a range of customer support options to help users resolve any issues they may encounter. This section will explore the different support channels and self-help resources available to users.

Support Channels

Constant Contact provides several support channels to assist users with their queries. Users can contact the support team via phone, email, or chat. The phone and chat support channels are available from 8 am to 10 pm ET on weekdays and 10 am to 8 pm ET on weekends. The email support channel is available 24/7.

Users can call the support team at 1-866-289-2101 to speak with a representative directly. Alternatively, users can use the chat support channel to chat with a representative in real-time. The chat support channel is available on the Constant Contact website.

Self-Help Resources

Constant Contact provides a range of self-help resources to assist users with their queries. Users can access the help center on the Constant Contact website to find answers to frequently asked questions. The help center also provides video tutorials, user guides, and webinars to assist users with using the platform.

In addition to the help center, Constant Contact also provides a community forum where users can ask questions and receive answers from other users. The community forum is a great resource for users who want to learn from other users' experiences and share their own experiences.

Overall, Constant Contact provides robust customer support options to assist users with their queries. Users can contact the support team via phone, email, or chat, and can access a range of self-help resources to find answers to frequently asked questions.

Pricing

Constant Contact offers a range of subscription plans to fit the needs of businesses of all sizes. The plans are based on the number of contacts in your email list, and the features you need.

Subscription Plans

Constant Contact's subscription plans range from $20 to $335 per month, depending on the number of contacts in your email list. The pricing tiers are as follows:

Email: $20 per month for up to 500 contacts
Email Plus: $45 per month for up to 500 contacts
Email: $45 per month for up to 2,500 contacts
Email Plus: $70 per month for up to 2,500 contacts
Email: $65 per month for up to 5,000 contacts
Email Plus: $95 per month for up to 5,000 contacts
Email: $95 per month for up to 10,000 contacts
Email Plus: $195 per month for up to 10,000 contacts
Email: $225 per month for up to 15,000 contacts
Email Plus: $295 per month for up to 15,000 contacts
Email: $335 per month for up to 20,000 contacts
Email Plus: $335 per month for up to 20,000 contacts

All plans include unlimited emails, customizable templates, list-building tools, and reporting and analytics. The Email Plus plans also include additional features such as automated email campaigns, surveys, polls, and coupons.

Additional Costs

In addition to the subscription plans, Constant Contact offers a few additional features that can be added to your account for an additional cost. These features include:

EventSpot: An event management tool that allows you to create and promote events, track registrations, and collect payments online. Prices start at $20 per month.
Social Campaigns: A social media management tool that allows you to create and publish social media posts, track engagement, and analyze your results. Prices start at $20 per month.
List Growth Tools: A set of tools that help you grow your email list, including pop-up forms, landing pages, and Facebook Lead Ads. Prices start at $45 per month.

Overall, Constant Contact's pricing is competitive with other email marketing solutions on the market, and the range of features offered make it a good choice for businesses of all sizes.

Security and Compliance

Data Protection

Constant Contact takes data protection seriously and has implemented several measures to ensure the security of its users' data. The company uses industry-standard encryption methods to protect user data during transmission and storage. Additionally, Constant Contact's servers are located in secure data centers that are monitored 24/7 to prevent unauthorized access.

Users can also take steps to protect their data by enabling two-factor authentication, which requires an additional security code to log in to their account. Constant Contact also recommends that users regularly update their passwords and avoid using easily guessable passwords.

Compliance Standards

Constant Contact is compliant with several industry standards and regulations, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA).

For GDPR compliance, Constant Contact provides users with tools to manage their data and comply with GDPR regulations, such as the right to be forgotten and the right to access their data. Constant Contact also provides GDPR-compliant data processing agreements to users upon request.

For HIPAA compliance, Constant Contact provides users with a Business Associate Agreement (BAA), which is a legal agreement between Constant Contact and the healthcare organization that outlines the terms of how Constant Contact will handle Protected Health Information (PHI) data.

Overall, Constant Contact takes data protection and compliance seriously and provides users with the tools and resources to protect their data and comply with industry regulations.

Pros and Cons

Advantages

Constant Contact is a well-established email marketing platform that has been around for over 20 years. It offers a range of features that make it an attractive option for businesses of all sizes. Here are some of the advantages of using Constant Contact:

User-friendly interface: Constant Contact's interface is easy to use and navigate. Its drag-and-drop editor makes it simple to create visually appealing emails without any coding knowledge.
Wide range of templates: Constant Contact offers a wide range of customizable email templates that can be used for different purposes, such as newsletters, promotions, and events.
Good deliverability: Constant Contact has a good reputation for deliverability, meaning that emails sent through its platform are more likely to reach the recipients' inboxes.
Integration with other tools: Constant Contact integrates with a range of other tools, such as social media platforms, e-commerce platforms, and CRM systems, making it easy to manage all your marketing efforts in one place.

Limitations

While Constant Contact has many advantages, there are also some limitations to consider:

Pricing: Constant Contact's pricing can be quite high compared to some other email marketing platforms, especially for businesses with larger email lists.
Limited automation: Constant Contact's automation features are limited compared to some other platforms. For example, it doesn't offer advanced automation workflows or behavior-based triggers.
No A/B testing: Constant Contact doesn't offer A/B testing for subject lines or email content, which can make it harder to optimize your campaigns for better results.

Overall, Constant Contact is a solid email marketing platform that offers a range of features for businesses of all sizes. However, its pricing and limited automation features may not be suitable for everyone.

User Reviews and Testimonials

Constant Contact has been a popular email marketing tool for small and medium-sized businesses for many years. One of the reasons for its popularity is the positive feedback from its users. Here are some of the user reviews and testimonials:

According to a review on TrustRadius, Constant Contact is easy to use and has helpful AI tools for email marketing. The reviewer stated that they were able to achieve consistent outreach with Constant Contact and rated it 8 out of 10.
A Forbes Advisor review mentioned that Constant Contact is a reliable email marketing tool with a user-friendly interface. The reviewer highlighted the tool's features, such as customizable templates and real-time reporting.
A review on PCMag praised Constant Contact's marketing automation capabilities and its ability to integrate with social media platforms. The reviewer also mentioned that Constant Contact offers excellent customer support.
A Trustpilot review rated Constant Contact as great and mentioned that the tool is easy to use. The reviewer also appreciated Constant Contact's customer support team for resolving their issues promptly.

Overall, these user reviews and testimonials indicate that Constant Contact is a reliable and user-friendly email marketing tool with excellent customer support.

Comparisons to Competitors

Constant Contact is a popular email marketing tool used by businesses of all sizes. While it is a great tool for many businesses, it is important to compare it against its competitors to make an informed decision. Here are some of the key differences between Constant Contact and its competitors.

ActiveCampaign

ActiveCampaign is a popular email marketing tool that offers powerful automation tools, making it a great alternative to Constant Contact. ActiveCampaign has fewer integrations than Constant Contact, but its automation capabilities make up for it. It also offers more advanced reporting features, allowing businesses to track their email marketing campaigns more effectively.

Mailchimp

Mailchimp is another popular email marketing tool that is often compared to Constant Contact. Mailchimp offers a free plan that is great for small businesses, but its paid plans can be more expensive than Constant Contact's. Mailchimp also has more advanced automation features and integrations than Constant Contact.

GetResponse

GetResponse is a popular email marketing tool that offers a wide range of features, including landing page creation and webinar hosting. It also offers advanced automation features and integrations, making it a great alternative to Constant Contact. GetResponse's pricing is also more competitive than Constant Contact's, making it a great choice for businesses on a budget.

Sendinblue

Sendinblue is a cost-effective email marketing tool that offers a wide range of features, including SMS marketing and chat. It also offers advanced automation features and integrations, making it a great alternative to Constant Contact. Sendinblue's pricing is also more competitive than Constant Contact's, making it a great choice for businesses on a budget.

Overall, Constant Contact is a great email marketing tool, but it is important to compare it against its competitors to make an informed decision. Businesses should consider their specific needs and budget when choosing an email marketing tool.

Final Thoughts

In summary, Constant Contact is a solid email marketing platform that provides a wide range of features for small to medium-sized businesses. The platform is user-friendly, making it easy for beginners to get started with email marketing.

One of the standout features of Constant Contact is its extensive library of customizable email templates. This allows businesses to create professional-looking emails without needing any design skills. The platform also offers a variety of list management and segmentation tools, making it easy to target specific groups of subscribers with personalized messages.

Another advantage of using Constant Contact is its robust reporting and analytics features. Users can track open rates, click-through rates, and other important metrics to gain insights into the effectiveness of their email campaigns.

However, there are some downsides to Constant Contact. One of the main drawbacks is its pricing model, which can be expensive for businesses with large subscriber lists. Additionally, some users have reported issues with the platform's customer support, which can be slow to respond to inquiries.

Overall, Constant Contact is a reliable email marketing platform that offers a wide range of features and tools for businesses looking to grow their email lists and engage with their subscribers. While it may not be the most affordable option on the market, it is definitely worth considering for businesses that prioritize ease of use and professional-looking emails.

Frequently Asked Questions

What are the main advantages and disadvantages of using Constant Contact?

Constant Contact's main advantages are its user-friendly interface, a wide range of email templates, and a robust set of features. It offers excellent customer support and is a reliable email marketing tool. On the downside, Constant Contact is relatively expensive compared to its competitors, and its automation features are not as advanced as some other email marketing services.

How does Constant Contact's pricing structure compare to its competitors?

Constant Contact's pricing structure is higher than many of its competitors. Its basic plan starts at $20 per month, which allows up to 500 contacts. The pricing increases as the number of contacts increases. However, it offers a 60-day free trial which is a great way to test the service before committing to a paid plan.

What are the most common issues users encounter with Constant Contact?

The most common issues users encounter with Constant Contact are related to email deliverability, spam filters, and limited customization options. Some users have reported that their emails end up in the spam folder, and the platform's customization options are not as flexible as other email marketing services.

How user-friendly is Constant Contact for beginners?

Constant Contact is one of the most user-friendly email marketing services available. Its interface is intuitive and easy to navigate, and it offers a wide range of templates that make it easy to create professional-looking emails without any design skills. Additionally, it provides helpful tutorials and resources to help beginners get started.

What are the key differences between Constant Contact and Mailchimp?

Constant Contact and Mailchimp are both popular email marketing services, but they have some key differences. Constant Contact is more expensive than Mailchimp, but it offers better customer support and a wider range of features. Mailchimp, on the other hand, is more affordable and has more advanced automation features.

How secure is personal data when using Constant Contact's services?

Constant Contact takes data security seriously and uses industry-standard security measures to protect user data. It is compliant with GDPR and other data protection regulations and has a robust privacy policy in place. Additionally, it provides users with tools to manage their data and control how it is used.

Constant Contact Review: A Comprehensive Analysis of the Email Marketing Platform